Founded in 1999, First Reliance Bancshares, Inc. (OTC: FSRL), is based in
Florence, South Carolina and has assets of approximately $911 million. The company employs more
than 180 professionals and has locations throughout South Carolina and central North Carolina.
First Reliance has redefined community banking with a commitment to making customers’ lives better,
its founding principle. Customers of the company have given it a 93% customer satisfaction rating well
above the bank industry average of 81%. First Reliance is also one of two companies throughout South
Carolina to receive the Best Places to Work in South Carolina award all 16 years since the program began.
We believe that this recognition confirms that our associates are engaged and committed to our brand
and the communities we serve. In addition to offering a full range of personalized community banking
products and services for individuals, small businesses and corporations, First Reliance offers two unique
community-customers programs, which include: Hometown Heroes, a package of benefits for those
serving our communities and Check N Save, an outreach program for the unbanked or under-banked.
The company also offers a full suite of digital banking services, Treasury Services, a Customer Service
Guaranty, a Mortgage Service Guaranty, and First Reliance Wealth Strategies.
The founders of First Reliance Bank have extensive banking experience – and an impeccable reputation to
match. As a result, they were able to quickly earn the support of over 950 local stockholders to help
make their dream of First Reliance Bank into a reality. Within 60 short days, the Bank was capitalized
with $7.2 million. This achievement made First Reliance Bank the most successful de novo bank ever
started in Florence County. Community support, coupled with an aggressive growth strategy, led to a
profit after only five months of operation.
First Reliance Bank has a veteran leadership team with an average of 30 years of banking experience. The
Board of Directors is composed of successful professionals, business people and entrepreneurs – all of
whom live in markets served and have a vital interest in the long-term success of the Bank. Its Board of
Advisors is comprised of well-known professionals and community leaders who contribute to growth of the
Bank through referrals and networking.
They believe banking is not simply about dollars and cents. First Reliance Bank serves hard-working
Americans who prefer to bank with people who understand their needs and are committed to helping them
achieve their financial goals. Their brand is firmly rooted in the belief that “There’s More To Banking
Than Money.”® They’re deeply committed to this brand promise and have earned a consistent customer
satisfaction rating of 90%.
First Reliance Bank enjoys many distinctions including:
- 87% of customers feel First Reliance Bank is committed to offering solutions that meet their needs.
- 81% of customers would refer a family member or friend.
- The only company named to The Top 25 Fastest Growing CompaniesTM list in South Carolina for four
years.
- Added to the Palmetto 25, a list of South Carolina’s largest publicly held companies (2009).
- 2016 Banky Award Recipient from the Institute of Extraordinary Banking which recognizes the top 1%
of banks in the USA.
- Ranked as one of the Best Places to Work in South Carolina for fourteen consecutive years.
- Named Lender of the Year by the SC State Housing Authority (2009).
- Named Best Adoption-Friendly Workplace by the Dave Thomas Foundation for ten consecutive years.